BRIT INSURANCE DESIGNERS OF YEAR 2011
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My favorite top three brit insurance designers.
1. THE CELLSCOPE
Designed by Daniel Fletcher/The Cellscope Team
” The Cellscope combines a mobile (cell)phone and a microscope lens. Invented by scientist Daniel Fletcher and developed in collaboration with designers and creative professionals, it can be used to diagnose diseases such as malaria, in remote locations with limited access to hospitals.
I think this one is pretty obvious, and its nice to see iphones/smart phones used for something else than trendy apps.
aardman.com
cellscope.berkley.edu
2. PLUMEN 001
Concept and design direction by hulger Designed by Samuel Wilkinson.
“Plumen is the antithesis of low energy light bulbs as we know them. Rather than hide the unappealing traditional compact fluorescent light behind boring utility, Plumen 001 is a bulb you’ll want on show. The Plumen bulb uses 80% less energy and lasts 8 times longer than incandescent bulbs, giving you the opportunity to purchase an ecological product with style. It works just like any low energy bulb but it has a lot more presence.”
The reason I like the Plumen design is that is completely revolutionises the idea of the lightbulb, it has steered away from not only being practical but also beautiful. As I sat in the Design Museum cafe I could see the reflection of these new lightbulbs bouncing back through the windows, and knew that they have completely changed the way we think of a light bulb.
3. VANMOOF No 5
Designed by Vanmoof
The reason I like the Vanmoof isn’t because it is stylish, lightweight and rust free. It is because they have intergrated high quality ABUS lock embedded within the bicycle, accessed by turning a key in the frame and pulling the chain out from inside. Many of my friends who are keen cyclists and enjoy having a good quality bikes will be pleased to know bike locks are becoming more inventive. With 1,632 bicycle theft offences in Islington in 2010, but only 35 of these recovered, prevention of theft is a worthy area of design.
