Three Broad Terms
Extreme Functionality
What is the optimum way for a product to work? What is the most responsible way to
design it? How can new technologies be best applied to design, and how can
longevity be built into products?
The Social Manifesto
Taking advantage of new possibilities and social changes, how can designed objects,
systems and spaces improve the quality of life, and what are their impacts? These
are worldwide issues and lead us to look at design as an inclusive activity going
beyond our western world.
The Fantastic
How can design make positive statements, inspire, and convey meaning? How can
design emotionally express our values? What is the designer’s role as originator,
artist, manufacturer, and communicator?
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